Core Concepts

Core concepts behind IndexMind: overall score, AI Optimization Score, Four Pillars, crawls and probes, citations, sentiment, and competitor analysis.

IndexMind is a unified AI and search visibility platform. It combines AI Optimization (AIO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Search Engine Optimization (SEO). IndexMind measures how your business appears in AI-generated answers from systems like ChatGPT, Perplexity, and Google Gemini, and cross-references that data with organic search performance from Google Search Console.

When a potential customer asks an AI assistant "What's the best project management tool?" or "Which CRM should I use for a small business?", does the AI mention your brand? Recommend you? Describe you accurately? IndexMind answers those questions with data.

What You'll Learn

This section covers the concepts that power the product.

How the scores fit together. Overview shows an overall score from 0 to 100. It is a weighted composite: 40% AI Optimization, 30% visibility and citation coverage (those two scores averaged into one dimension), and 30% sentiment. Missing dimensions drop out of the mix. A project with no probe data is scored on the dimensions that exist. The sections below explain each input.

AI Optimization Score

How well your site is built for AI discovery, scored from 0 to 100 across the Four Pillars.

The Four Pillars

IndexMind evaluates on-site AI readiness across Content Quality, Conversion Experience, Information Architecture, and Technical Health.

Crawls & Probes

Crawls scan your website for technical signals and content structure. Probes query live AI models with your target keywords to see if and how you appear in their responses. Start a combined run with Run full analysis on Overview. Crawl history lives under Data.

Citations

Track how often AI systems cite, mention, or recommend your website. Citations are the AI equivalent of backlinks.

Sentiment Analysis

Understand the tone and framing AI systems use when they talk about your brand.

Competitor Analysis

Compare your AI visibility against competitors and close narrative gaps.

Beyond AI: Search Intelligence

Search Intelligence connects Google Search Console with AI probe results. You can find content gaps between what Google ranks and what AI cites, track search performance, monitor URL health, and receive alerts. Those surfaces live under the AI Visibility tab after you connect Search Console.

Your AI Optimization Score reflects the Four Pillars. Citation and AI visibility reflect how often models mention you, and they share one coverage slot in the overall score. Sentiment reflects how they characterize you. Together they form the overall score on Overview.