Cohort Tracking
Classify pages by maturity and monitor how new, growing, and established pages perform over time.
Cohort Tracking classifies your pages into maturity groups based on how long they have been visible in Google Search results. This helps you understand how new content ramps up, which growing pages need support, and whether established pages are holding steady or declining.
You can access Cohort Tracking from the AI Visibility tab by selecting the "Cohorts" pill.
The Three Cohorts
IndexMind assigns every tracked page to one of three cohorts based on when it first appeared in your GSC data.
New (under 30 days)
Pages that first appeared in search results within the last 30 days. These pages are in their initial indexing and ranking phase.
What to watch: Are they gaining impressions? Is their position improving? New pages that show early traction often benefit from internal linking and content promotion.
Growing (30–90 days)
Pages that have been visible for 1 to 3 months. These pages have passed the initial indexing phase and are either gaining momentum or stalling.
What to watch: Position trends are the most important signal here. Growing pages with improving positions are on the right trajectory. Growing pages with declining or flat positions may need content refreshes, additional internal links, or technical fixes.
Established (over 90 days)
Pages that have been visible in search results for more than 90 days. These are your mature content assets.
What to watch: Established pages should hold steady or improve slowly. A sudden decline in an established page's position or impressions is a warning sign — it may indicate a competitor has overtaken you, Google has changed its evaluation of your content, or a technical issue has emerged.
Cohort Summary Cards
At the top of the Cohort Tracking panel, you see a card for each cohort showing:
- Page count — How many pages are in this cohort
- Average position — The cohort's mean ranking position
- Total impressions — Combined impressions for all pages in the cohort
Click any cohort card to expand its detail table.
Page Detail Table
When you select a cohort, a table shows individual pages with:
| Column | Description |
|---|---|
| Page / Query | The page URL and its top associated query |
| Position | Current average position |
| Impressions | Total impressions in the tracking period |
| Clicks | Total clicks |
| Trend | Improving, declining, or stable — based on position change over the lookback period |
The trend indicator compares recent performance against the prior period. An upward arrow means the page is gaining position (improving), a downward arrow means it is losing ground (declining), and a dash means it is holding steady (stable).
Using Cohorts Effectively
Monitor new content launches
After publishing new pages, check the New cohort to see if they are gaining traction. Pages that do not appear in GSC within 2 weeks may have indexing issues — check URL Health for problems.
Identify stalled growing pages
Pages in the Growing cohort with a declining trend need intervention. Common fixes include improving content depth, adding internal links from established pages, and fixing technical issues.
Protect established assets
Your Established pages are your most valuable search assets. Set up Alerts for position drops on high-impression established pages so you can respond quickly to declines.
Cross-reference with AI visibility
A new page that ranks well in Google but has no AI citations is a prime candidate for AI optimization. A declining established page that AI still cites heavily may indicate Google is devaluing the page while AI models still rely on it — an opportunity to refresh the content for both channels.