Search Performance

Track organic search metrics, find winners and losers, and break down performance by device and country.

The Search Performance panel gives you a clear view of how your pages perform in Google Search. It uses data synced from Google Search Console — no manual exports or screenshots needed.

You can access Search Performance from the AI Visibility tab by selecting the "Search Performance" pill in the sub-navigation.

Summary Metrics

At the top of the panel, four metric cards show your aggregate performance:

  • Total Queries — The number of distinct queries your site appeared for
  • Avg Position — Your average ranking position across all tracked queries
  • Total Impressions — How many times your pages appeared in search results
  • Total Clicks — How many times users clicked through to your site

These numbers are calculated from your most recent GSC sync and reflect the trailing period (typically the last 28 days).

Winners and Losers

IndexMind compares your search performance over two periods (last 7 days vs. the prior 7 days) to identify:

Winners

Queries that gained the most in position, impressions, or clicks. These are your momentum queries — content that is trending in the right direction.

Losers

Queries that dropped significantly in position or lost impressions. These need attention before the decline compounds.

For each query, you see the previous and current position, the delta, and the associated page URL. This lets you quickly identify which pages are gaining or losing ground and why.

Low-Hanging Fruit

IndexMind automatically identifies queries where small improvements could yield outsized results:

  • High impressions, low CTR — Queries where your pages appear frequently but users are not clicking. Often fixable with better title tags and meta descriptions.
  • Positions 4–20 — Queries where you are close to the first page or already on it but not in the top 3. A small ranking boost here means significantly more traffic.

Each low-hanging fruit item includes the query, current position, impressions, and clicks so you can prioritize which ones to address first.

Device Breakdown

See how your search performance splits across device types:

  • Desktop — Traditional computer searches
  • Mobile — Phone and small-screen searches
  • Tablet — Tablet device searches

Each device type shows its own impressions, clicks, CTR, and average position. This helps you identify if your site underperforms on specific device types — a common signal for mobile usability issues.

Country Breakdown

View your top countries by search performance. For each country, you see impressions, clicks, CTR, and average position. This is useful for:

  • Identifying international traffic opportunities
  • Spotting countries where you rank well but have low CTR (localization opportunity)
  • Understanding your geographic distribution of search demand

The country view shows your top 20 countries sorted by impressions.

How to Use Search Performance Data

  1. Check winners weekly to understand what content is gaining momentum and double down on it.
  2. Investigate losers to catch ranking declines before they become permanent. Cross-reference with URL Health to check for indexing issues.
  3. Prioritize low-hanging fruit — these are your highest-ROI optimization targets.
  4. Compare device performance — if mobile CTR is significantly lower than desktop, your pages may have mobile usability issues.
  5. Cross-reference with AI visibility — a query that is winning in Google but absent from AI citations is a Content Gap worth closing.